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How to Take Advantage of Public Relations

Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most. When members of those public.... read more »
When Managers Play the PR Card

The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives..... read more »
Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that.... read more »
Etymology- How Words Change Over Time

Etymology is the study of the origins of words. As languages develop the meaning of words can change over time. This causes confusion and misundersta.... read more »
Public Relations Firms

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, t.... read more »
E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts,.... read more »
Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because its out of whack with the seasonal .... read more »
Public Relations for Mobile Car Wash Firms

If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional .... read more »

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